Book updateOpen
Brand Power Direct 101 enters production
Where the manuscript stands and what happens between now and publication.
Publication date to be confirmed · 4 min read · The book
Brand Power Direct
Publications and resources
Articles, research, frameworks, assessments, interviews, events, and book updates. Items marked as coming soon or in development are not yet published.
- FrameworkOpen
The five disciplines at a glance
A one-page summary of the Brand Power Method for practitioners.
Coming soon · 6 min read · Method
- AssessmentPreorder bonus
Brand self-assessment
A structured review of how your brand is currently perceived.
Delivered at launch · 15 min · Practice
- Research reportMember
Perception and recall in crowded categories
Working notes on how attention converts into memory.
In development · 12 min read · Research
- InterviewOpen
Rhett Butler on manufactured influence
Lessons from media, sport, and government communications.
Scheduling · 30 min listen · Author
- EventPreorder bonus
Launch webinar
A live walkthrough of the core Method with Q&A.
Scheduled after publication · 60 min · Events