The education division
Brand Power Institute
Brand Power Direct publishes the ideas. Brand Power Institute teaches the methodology. The Brand Power Method turns both into practice.
Seven schools
Where the disciplines are taught.
School of Positioning
School of Meaning & Narrative
School of Influence Systems
School of Adaptive Growth
School of Executive Communication
School of Brand Leadership
School names are provisional and will be confirmed as curriculum is published.
Strategy Lab
Aiva Laurent — AI Strategy Lab Guide
Aiva is an AI-guided application environment that helps members work through Brand Power Institute frameworks. It does not replace faculty, professional judgment, legal advice, financial advice, or independent research.
The Method provides judgment. Aiva accelerates application.
Positioning analysis
Input
- Organization
- Audience
- Competitors
Output
- Evidence summary
- Positioning options
- Strategic questions
Executive brief
Input
- Market challenge
- Business context
Output
- Structured issue analysis
- Decision framework
- Recommended next steps
Brand audit
Input
- Existing message
- Audience context
- Brand materials
Output
- Clarity gaps
- Differentiation gaps
- Recommended actions
AI safeguards
- Aiva is an AI system, not a person or an advisor.
- Outputs may be incorrect or incomplete.
- Members remain responsible for their decisions.
- Confidential information should be handled carefully.
- Data-retention policy: to be published before member launch.
- Model-training policy: member work is not used to train external models.
- Human review is available through faculty office hours.
- Usage limits apply according to membership plan.
- Problems can be reported from inside the Strategy Lab.
From reading to application
Three pathways.
Learn the Foundation
Brand Power 101 and introductory programs.
Apply the Method
Executive programs, assessments, and Strategy Lab.
Earn a Designation
Advanced study, assessment, and professional credentials.